{"product_id":"the-cfo-myth-rodrigo-rodrzguez-novzas-9798992961645","title":"The CFO Myth","description":"\u003cp\u003e\u003cstrong\u003eThe CFO Myth\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eTen Reasons Why You Don't Need a CFO-And Five Signs You Do\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMaster the money side of your business-without the cost of a CFO.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIf you're like most entrepreneurs, you didn't start your business to become a financial expert. But sooner or later, the numbers start calling the shots-whether you understand them or not.\u003c\/p\u003e\u003cp\u003eRevenue stalls. Expenses spiral. Scaling feels risky. And suddenly, you're not running your business...your business is running you.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn The CFO Myth, financial strategist and business advisor Rodrigo Rodríguez-Novás delivers the knowledge, structure, and clarity you need to lead your company with confidence-even if you've never opened a P\u0026amp;L before.\u003c\/p\u003e\u003cp\u003eDrawing on 20+ years of experience in corporate finance, M\u0026amp;A, and consulting with fast-growing startups, Rodrigo breaks down the difference between accounting and finance, clears up common misconceptions, and gives you a real-world blueprint for growth without chaos.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis is the book for business owners who want to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMake smarter decisions using data, not guesswork\u003c\/li\u003e\n\u003cli\u003eBuild a lean, responsible spending culture across their team\u003c\/li\u003e\n\u003cli\u003eAvoid early-stage money mistakes that destroy momentum\u003c\/li\u003e\n\u003cli\u003ePut systems and controls in place before scaling\u003c\/li\u003e\n\u003cli\u003eKnow when they're ready to outsource-or bring in a CFO\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhether you're launching a business, looking to grow, or stuck in financial fog, The CFO Myth offers tools, checklists, and eye-opening insights you can use immediately-without hiring an expensive executive.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eStop sailing blind. Start thinking like a CFO-until the day your business actually needs one.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rodrigo Rodríguez-Novás\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798992961645\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Nordes Consulting, LLC\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/16\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 206\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.62lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.47d","brand":"Rodrigo Rodríguez-Novás","offers":[{"title":"Paperback","offer_id":47424841777407,"sku":"9798992961645","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_44b06cf1-0cd6-4466-883c-5d5268271596.jpg?v=1761532892","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-cfo-myth-rodrigo-rodrzguez-novzas-9798992961645","provider":"WR Book House","version":"1.0","type":"link"}