{"product_id":"the-chef-architect-fred-raynaud-9781729742792","title":"The Chef Architect: Concept Development \u0026 Design, College Textbook Edition","description":"WACS Global Certified Master Chef, Fred Raynaud, shares insight and wisdom in this cutting edge book on concept development and restaurant design. Fred Raynaud tackles the subject by teaching the culinarian how to harness their inner designer and bring to life their concept. The Chef Architect takes you on the journey from ideation and product branding to design, development, and construction. In this College Textbook edition, Fred Raynaud explores ideas in New Product Development (NPD), Research \u0026amp; Development (R\u0026amp;D), menu engineering, ideation, and kitchen design. \"Breakthrough begins with the foundation of desire and the pursuit of 'WOW, ' the visualization of the end of the game where you win... it's the end zone dance, the standing ovation, the silence of a crowed so moved by the performance they become speechless....\" This book is for the culinary student or professional that desires to hone their skill in restaurant design and concepting.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Fred Raynaud\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1729742793\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781729742792\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/12\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 360\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.57lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 8.00w x 0.75d","brand":"Fred Raynaud","offers":[{"title":"Paperback","offer_id":44125310648575,"sku":"9781729742792","price":25.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ecb35c33-dacf-42f4-a3ae-80a22e4e6863.jpg?v=1687441883","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-chef-architect-fred-raynaud-9781729742792","provider":"WR Book House","version":"1.0","type":"link"}