{"product_id":"the-classical-marketing-book-anthony-tasgal-9781915951786","title":"The Classical Marketing Book: Marketing Lessons from the Greeks and Romans","description":"\u003cp\u003eWhat marketing lessons can we learn from the Greeks and Romans, their mythology, philosophy and vocabulary? In this book, a marketing expert and lapsed classicist casts new light on marketing through an exploration of ancient Rome and Greece.\u003c\/p\u003e\u003cp\u003eExpect to be enlightened and enthralled by why \"author\" comes from the same Latin word as \"authority\", and what that tells us about storytelling. Why a segmentation based on Apollo and Dionysus might bring new insight to your comms. And why Socrates found out about cognitive dissonance the hard way. This book brings 2,000-year-old thinking, many of which formed the foundations of our society today, to provide creative and surprising insights into marketing and business today.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Anthony Tasgal\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 191595178X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781915951786\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lid Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/06\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 192\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback","brand":"Anthony Tasgal","offers":[{"title":"Paperback","offer_id":47419578614015,"sku":"9781915951786","price":12.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6bee6061-fec3-4ba4-a7df-338be524e059.jpg?v=1761512485","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-classical-marketing-book-anthony-tasgal-9781915951786","provider":"WR Book House","version":"1.0","type":"link"}