{"product_id":"the-closer-lisa-c-laird-9798251415704","title":"The Closer: Winning in the Game of Sales","description":"\u003cb\u003eSales is not about pressure\u003c\/b\u003e. \u003cp\u003e\u003c\/p\u003eIt's about preparation.\u003cbr\u003eIt's about standards.\u003cbr\u003eIt's about leadership. \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eThe Closer: Winning in the Game of Sales\u003c\/i\u003e, Lisa Laird breaks down what most sales professionals were never taught: how to control the conversation, set the standard, and build long-term business relationships that produce consistent results. \u003cp\u003e\u003c\/p\u003eFrom mastering cold calls and getting past gatekeepers, to handling \"I'm not interested,\" to building a powerful referral network - this book gives you real scripts, real strategies, and real mindset shifts that turn effort into appointments and appointments into revenue. \u003cp\u003e\u003c\/p\u003eYou'll learn: \u003cul\u003e\n\u003cli\u003eHow to \"GET\" to the point in 30 seconds\u003c\/li\u003e\n\u003cli\u003eWhy timing can make or break your cold calls\u003c\/li\u003e\n\u003cli\u003eHow to respond when someone says \"Just send me an email\"\u003c\/li\u003e\n\u003cli\u003eThe networking code that protects your reputation\u003c\/li\u003e\n\u003cli\u003eWhy relationships are often the better sale\u003c\/li\u003e\n\u003cli\u003eAnd how to stop chasing business - and start earning it\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eThis isn't theory. This is the playbook. \u003cp\u003e\u003c\/p\u003eIf you're ready to stop hoping for sales and start controlling the outcome, it's time to become the closer in the game of sales.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Lisa C. Laird\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798251415704\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/09\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 154\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.84lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.40d","brand":"Lisa C. Laird","offers":[{"title":"Paperback","offer_id":48997533122815,"sku":"9798251415704","price":49.95,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-closer-lisa-c-laird-9798251415704","provider":"WR Book House","version":"1.0","type":"link"}