{"product_id":"the-cluetrain-manifesto-10th-anniversary-rick-levine-9780465024094","title":"The Cluetrain Manifesto (10th Anniversary Edition)","description":"\u003ci\u003eThe Cluetrain Manifesto\u003c\/i\u003e began as a Web site (cluetrain.com) in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the \u003ci\u003eLinux Journal\u003c\/i\u003e, and NPR, posted 95 theses about the new reality of the networked marketplace. Ten years after its original publication, their message remains more relevant than ever. For example, thesis no. 2: \"Markets consist of human beings, not demographic sectors\"; thesis no. 20: \"Companies need to realize their markets are often laughing. At them.\" The book enlarges on these themes through dozens of stories and observations about business in America and how the Internet will continue to change it all. \u003cp\u003e\u003c\/p\u003e With a new introduction and chapters by the authors, and commentary by Jake McKee, JP Rangaswami, and Dan Gillmor, this book is essential reading for anybody interested in the Internet and e-commerce, and is especially vital for businesses navigating the topography of the wired marketplace.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rick Levine, Christopher Locke, Doc Searls\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0465024092\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780465024094\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Basic Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/05\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.20h x 5.40w x 0.90d","brand":"Rick Levine","offers":[{"title":"Paperback","offer_id":43980954403071,"sku":"9780465024094","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9aa55850-3ac2-4ed4-b6bb-78c019822869.jpg?v=1683252864","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-cluetrain-manifesto-10th-anniversary-rick-levine-9780465024094","provider":"WR Book House","version":"1.0","type":"link"}