{"product_id":"the-co-creation-paradigm-venkat-ramaswamy-9780804789158","title":"The Co-Creation Paradigm","description":"\u003cp\u003eA fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders--from customers and employees to suppliers, partners, and citizens at large--as co-creators.\u003c\/p\u003e \u003cp\u003eCo-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems that are designed for creative collaboration, and to develop \"win more-win more\" strategies that enhance our wealth, welfare, and, well-being. Richly illustrated with examples of co-creation in action, \u003ci\u003eThe Co-Creation Paradigm\u003c\/i\u003e provides a blueprint for the co-creative enterprise, economy, and society, while presenting a conceptual framework that will guide organizations across sectors in adopting this transformational approach. Challenging some of our most deeply held ideas about business and value, this book outlines the future of \"business as usual.\"\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Venkat Ramaswamy, Kerimcan Ozcan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0804789150\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780804789158\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Stanford Business Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/09\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 360\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.37lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.24h x 6.40w x 0.99d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 09\/01\/2014 pg. 125","brand":"Venkat Ramaswamy","offers":[{"title":"Hardcover","offer_id":43926234202367,"sku":"9780804789158","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_7a6ed379-070b-4f88-b65e-289462239d69.jpg?v=1681081944","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-co-creation-paradigm-venkat-ramaswamy-9780804789158","provider":"WR Book House","version":"1.0","type":"link"}