{"product_id":"the-cochlear-story-veronica-bondarew-9780643097513","title":"The Cochlear Story","description":"\u003cp\u003eCochlear Ltd, together with its university partner and many other collaborators, has returned hearing to over 160 000 people thanks to the development of its hearing implant. This book documents the human story behind that development. It delves into the commercial planning and implementation that led to the product's success in an international, highly competitive market, and the human drama that was experienced in achieving it.\u003c\/p\u003e \u003cp\u003eChapters are structured around the development of the science. Woven within that structure are the personal and business stories that have enabled successful outcomes in the relatively new age of biomedical engineering.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Cochlear Story\u003c\/i\u003e aims to put this Australian development on the world map in recognition of Australian medicine, science, technology and business.\u003c\/p\u003e \u003cp\u003eNew from CSIRO PUBLISHING, the \u003ci\u003eBright Ideas\u003c\/i\u003e series explores the innovation, application and continuing impact of major scientific inventions throughout history. From the compass to the bionic ear, each book will provide a fascinating and accessible story on a single invention that has changed our everyday lives.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Veronica Bondarew,Peter Seligman\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0643097511\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780643097513\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e CSIRO Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/06\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 248\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.89lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.61h x 6.69w x 0.53d","brand":"Veronica Bondarew","offers":[{"title":"Paperback","offer_id":48748301943039,"sku":"9780643097513","price":36.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-cochlear-story-veronica-bondarew-9780643097513","provider":"WR Book House","version":"1.0","type":"link"}