{"product_id":"the-codes-of-advertising-sut-shally-9780415903530","title":"The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society","description":"This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who \"work\" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sut Shally, Sut Jhally, Jhally Sut\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 041590353X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780415903530\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/12\/1990\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.74lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.18h x 6.06w x 0.57d","brand":"Sut Shally","offers":[{"title":"Paperback","offer_id":44056095031551,"sku":"9780415903530","price":44.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9da3842e-f9a6-43b1-a724-1ccf608eb20d.jpg?v=1685039486","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-codes-of-advertising-sut-shally-9780415903530","provider":"WR Book House","version":"1.0","type":"link"}