{"product_id":"the-color-line-and-the-elizabeth-esch-9780520285378","title":"The Color Line and the Assembly Line: Managing Race in the Ford Empire Volume 50","description":"\u003ci\u003eThe Color Line and the Assembly Line\u003c\/i\u003e tells a new story of the impact of mass production on society. Global corporations based originally in the United States have played a part in making gender and race everywhere. Focusing on Ford Motor Company's rise to become the largest, richest, and most influential corporation in the world, \u003ci\u003eThe Color Line and the Assembly Line\u003c\/i\u003e takes on the traditional story of Fordism. Contrary to popular thought, the assembly line was perfectly compatible with all manner of racial practice in the United States, Brazil, and South Africa. Each country's distinct racial hierarchies in the 1920s and 1930s informed Ford's often divisive labor processes. Confirming racism as an essential component in the creation of global capitalism, Elizabeth Esch also adds an important new lesson showing how local patterns gave capitalism its distinctive features.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Elizabeth Esch\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0520285379\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780520285378\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of California Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/04\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 280\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.20w x 0.90d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 12\/01\/2018","brand":"Elizabeth Esch","offers":[{"title":"Hardcover","offer_id":43919953920255,"sku":"9780520285378","price":95.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_394e6ffd-4b0b-4d0a-8b77-4f47e41f333c.jpg?v=1680812829","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-color-line-and-the-elizabeth-esch-9780520285378","provider":"WR Book House","version":"1.0","type":"link"}