{"product_id":"the-comeback-simon-goddard-9781917274029","title":"The Comeback: Elvis and the Story of the 68 Special","description":"\u003cp\u003e\u003cb\u003eThe incredible story of the resurrection of Elvis, from 50's crooner to late 60's King of Rock n Roll.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\"Goddard not only knows his Elvis, but deftly weaves in the cultural background of the\u003cbr\u003eera.\" -\u003ci\u003eMOJO\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eAs 1968 dawns, the once King of rock'n'roll faces cultural oblivion. While elsewhere the Sixties are swinging, for Elvis they're sinking- in terrible films, drug addiction, paranoia, religious mania and the mercenary wiles of his psychopathic manager. In the words of the hip young director assigned to his first TV special, Elvis' reputation was \"in the toilet.\" However the same director, Steve Binder, was now about to save it. Together they would embark on the biggest creative fight of Elvis' life.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Comeback\u003c\/i\u003e plots the incredible true story of Elvis' fall and rise from Army discharge to iconic black leather resurrection. Simon Goddard takes the reader inside the life, music and mind of Elvis, isolated from an America unravelling in its own Sixties chaos of war, racism, riots and assassinations, until his world and theirs collide in the greatest performance of his life.\u003c\/p\u003e\u003cp\u003eA genre-busting modernist rock'n'roll fable unlike any music biography you've ever read, \u003ci\u003eThe Comeback\u003c\/i\u003e is the definitive account of how it took Elvis eight years on the big screen to lose his crown - but just one magical hour on a small one to win it back.\u003c\/p\u003e\u003ci\u003e With a foreword by music journalist, author and founding member of Saint Etienne, Bob Stanley. \u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Simon Goddard\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1917274025\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781917274029\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Omnibus Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/16\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 368\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback","brand":"Simon Goddard","offers":[{"title":"Paperback","offer_id":48442951565567,"sku":"9781917274029","price":22.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7892252e-b80f-41e8-b8b4-baf8a39d4413.jpg?v=1777200844","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-comeback-simon-goddard-9781917274029","provider":"WR Book House","version":"1.0","type":"link"}