{"product_id":"the-communications-consultants-master-plan-roger-darnell-9781032012599","title":"The Communications Consultant's Master Plan: Leveraging Public Relations Expertise for Client and Personal Success","description":"\u003cp\u003eThis volume builds on Roger Darnell's \u003ci\u003eThe Communications Consultant's Foundation\u003c\/i\u003e by providing insider knowledge gained over the past three decades atop the field of communications consulting, incorporating lessons learned serving businesses in the global creative industry. \u003c\/p\u003e \u003cp\u003eGoing beyond the basics of a communications consulting business, this book parses and distills the knowledge of top business management luminaries, helping readers build and expand their expertise to heighten their opportunities, and maximize all aspects and phases of their businesses, from start-up through to succession. It discusses essential topics including: \u003c\/p\u003e \u003cp\u003e- The business of running a PR agency, with emphasis on landing clients and honing expertise to remain exceptional \u003c\/p\u003e \u003cp\u003e- Advanced PR practices including investor relations and strategic planning \u003c\/p\u003e \u003cp\u003e- Agency expansion, addressing growth and exit strategies \u003c\/p\u003e \u003cp\u003eWorking PR professionals, entrepreneurs, students, and recent graduates will appreciate high-level insights from a seasoned business owner, as well as templates for proposals, campaign planning, and more. Read with \u003ci\u003eThe Communications Consultant's Foundation \u003c\/i\u003eor on its own, this book will lead readers on life-changing journeys and help a new generation of smart communicators take their professional pursuits to the highest levels.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Roger Darnell\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032012595\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032012599\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/21\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 196\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.63lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.44d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e 03\/15\/2022 pg. 168","brand":"Roger Darnell","offers":[{"title":"Paperback","offer_id":43945021341951,"sku":"9781032012599","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_36a9a221-9f05-42f8-bec8-481dc7eb9670.jpg?v=1681506323","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-communications-consultants-master-plan-roger-darnell-9781032012599","provider":"WR Book House","version":"1.0","type":"link"}