{"product_id":"the-communications-golden-hour-douglas-a-levy-9781732065901","title":"The Communications Golden Hour: The Essential Guide To Public Information When Every Minute Counts","description":"\u003cp\u003eThe Communications Golden Hour(R) provides a framework that streamlines planning, preparation, and training for emergencies large and small, from natural disasters to major crimes and everything in-between.\u003c\/p\u003e\u003cp\u003eOnce the importance of the first 60 minutes after a major injury was recognized, trauma care was streamlined around that golden hour and survival rates after car crashes and other major injuries improved dramatically. The same systematic approach works for communications, too.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBy separating what needs to happen in every emergency from details that are situation-specific, public information officers can focus on crafting and distributing the most effective messages when every minute counts. \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe book includes step-by-step guides and templates to help communicate effectively in urgent situations.\u003c\/p\u003e\u003cp\u003eThis tightly written handbook provides both a ready reference and guidelines for public information officers in police, fire, and health departments, as well as anyone responsible for emergency management, disaster response, and public safety. And its principles can apply to any organization of any size.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow to \u003cstrong\u003eorganize public communications\u003c\/strong\u003e so that crucial public safety information can get out rapidly.\u003c\/li\u003e \u003cli\u003eWays to \u003cstrong\u003estreamline planning and preparation\u003c\/strong\u003e so that emergency responders can put most of their effort towards situation-specific issues.\u003c\/li\u003e \u003cli\u003eFactors that make some messages work better than others - \u003cstrong\u003ehow to choose the right words.\u003c\/strong\u003e\n\u003c\/li\u003e \u003cli\u003eSkills that make a \u003cstrong\u003espokesperson effective in an emergency\u003c\/strong\u003e.\u003c\/li\u003e \u003cli\u003eHow to account for \u003cstrong\u003especial groups\u003c\/strong\u003e or other elements that make your community's communications unique.\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Douglas a. Levy, Doug Levy\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 173206590X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781732065901\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Safety Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/13\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 120\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.38lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.25d","brand":"Douglas a. Levy","offers":[{"title":"Paperback","offer_id":43994327482623,"sku":"9781732065901","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f0e71f2f-b3b6-48be-8577-0a4b8669ca85.jpg?v=1683329485","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-communications-golden-hour-douglas-a-levy-9781732065901","provider":"WR Book House","version":"1.0","type":"link"}