{"product_id":"the-competition-within-rebecca-rolfes-9780595526956","title":"The Competition Within: How Members Will Reinvent Associations","description":"How do you connect with your members? How do you ensure that your association is at the center of members' online and offline conversations?\u003cp\u003e The twin forces of globalization and technology revolutionized how successful companies compete. Now they present a threat to associations, as well as an opportunity that they must embrace.\u003c\/p\u003e\u003cp\u003e But associations cannot reinvent themselves based solely on new technology that simply enhances current offerings. Only a major, top-to-bottom transformation will catapult associations into a new, uncharted competitive space. \u003c\/p\u003e\u003cp\u003e Associations will make the change or contend with irrelevance in the face of globalization, online communities, digital and social media, user-generated content and on-demand access to research and information.\u003c\/p\u003e\u003cp\u003e They must discover what members want and then deliver it however and whenever they want it. That is not too much to ask in a borderless world powered by technology. It is not only possible, but easy. The competition has figured it out. Have you?\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rebecca Rolfes\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0595526950\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780595526956\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e iUniverse\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/18\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 144\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.44lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.31d\u003c\/p\u003e","brand":"Rebecca Rolfes","offers":[{"title":"Paperback","offer_id":47473804935423,"sku":"9780595526956","price":15.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6be8050d-934f-4fbd-9c18-c601996d0414.jpg?v=1762313059","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-competition-within-rebecca-rolfes-9780595526956","provider":"WR Book House","version":"1.0","type":"link"}