{"product_id":"the-complete-book-of-perfect-william-brooks-9780071636094","title":"Complete Book of Pp Sales","description":"\u003cp\u003e\u003cb\u003eThe Right Phrase forEvery Sales Situation\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eA powerful command of words is the number one requirement for succeeding in the field of sales. Whether you're cold-calling a prospect, presenting to a group of decision makers, or dealing with price objection, the make-or-break point of every transaction lies in sayingthe right thing to the right person at the right time.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe CompleteBook of Perfect Phrases for High-Performing Sales Professionals\u003c\/i\u003e isthe ultimate field guide for speaking and writing your way to salessuccess. You'll find perfect phrases for: \u003c\/p\u003e\u003cp\u003e\u003cb\u003eLead Generation\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTurn cold calls into profitable relationships\u003c\/li\u003e\n\u003cli\u003eExpand your customer base\u003c\/li\u003e\n\u003cli\u003eWrite engaging letters and e-mails\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eSales Calls\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eGet access to decision makers\u003c\/li\u003e\n\u003cli\u003ePresent your product in compelling language\u003c\/li\u003e\n\u003cli\u003eResist objections and stalling tactics\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eCustomer Service\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDevelop a rapport with every client\u003c\/li\u003e\n\u003cli\u003eHandle the most difficult of customers\u003c\/li\u003e\n\u003cli\u003eClose every conversation on a positive note\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Robert Bacal, William T. Brooks\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0071636099\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780071636094\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/01\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 736\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.98h x 5.22w x 1.75d\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Robert Bacal","offers":[{"title":"Paperback","offer_id":43946192601343,"sku":"9780071636094","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_1d6c7420-b7a8-4f0a-b631-5bdf04bd554a.jpg?v=1681511966","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-complete-book-of-perfect-william-brooks-9780071636094","provider":"WR Book House","version":"1.0","type":"link"}