{"product_id":"the-complete-business-speaker-mitchell-j-tropin-9781516591640","title":"The Complete Business Speaker: How to Prepare and Deliver Effective Business Presentations","description":"\u003cp\u003e\u003cem\u003eThe Complete Business Speaker: How to Prepare and Deliver Effective Business Presentations\u003c\/em\u003e equips students with the knowledge, skills, and mindset needed to successfully speak on behalf of an enterprise. The text focuses on the real-world challenges associated with business speaking and effectively prepares readers to deliver speeches and presentations with savvy and confidence.\u003cbr\u003e \u003cbr\u003e Readers learn the importance of tailoring a speech to key audiences, as well as a company's unique goals and policies. The text underscores how prepared remarks must be well-researched and effective to make an impact on potential legislation, local regulation, community relations, and business operations. Students learn effective strategies for speech delivery, listening, and interacting with audiences. Specific topics include best practices for delivering bad news, how to handle hostile audiences, addressing small groups, and whether or not the use of PowerPoint slides will enhance a presentation. Throughout, real-life accounts from a variety of business speakers illuminate the successes and learning opportunities experienced by business professionals.\u003cbr\u003e \u003cbr\u003e Providing students with a highly practical and focused perspective, \u003cem\u003eThe Complete Business Speaker\u003c\/em\u003e is well suited for courses in business communication and public speaking.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMitchell J. Tropin, M.A.\u003c\/strong\u003e teaches courses in business communication at Towson University. Prior to teaching, he served for almost 40 years as a senior journalist for a Washington, D.C. business and regulatory news organization that is currently part of Bloomberg News. As a journalist, Tropin covered speakers of all types, including politicians, lawyers, economists, celebrities, legislators, and government staffers. This exposure allowed him to learn how speakers employ various tools to overcome fear of speaking, explain complex issues, and make impactful remarks.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mitchell J. Tropin\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 151659164X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781516591640\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cognella Academic Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/17\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 112\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.53lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 8.00w x 0.23d","brand":"Mitchell J. Tropin","offers":[{"title":"Paperback","offer_id":48439556538623,"sku":"9781516591640","price":81.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4f331480-588c-4cbd-9a89-fa58ae1cc363.jpg?v=1777178330","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-complete-business-speaker-mitchell-j-tropin-9781516591640","provider":"WR Book House","version":"1.0","type":"link"}