{"product_id":"the-complexity-turn-arch-g-woodside-9783319470269","title":"The Complexity Turn: Cultural, Management, and Marketing Applications","description":"This book takes the reader beyond net effects and main and interaction effects thinking and methods. Complexity theory includes the tenet that recipes are more important than ingredients--any one antecedent (X) condition is insufficient for a consistent outcome (Y) (e.g., success or failure) even though the presence of certain antecedents may be necessary. A second tenet: modeling contrarian cases is useful because a high or low score for any given antecedent condition (X) associates with a high Y, low Y, and is irrelevant for high\/low Y in some recipes in the same data set. Third tenet: equifinality happens--several recipes indicate high\/low outcomes.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Arch G. Woodside\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3319470264\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783319470269\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Springer\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/23\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 254\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.26lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.69d","brand":"Arch G. Woodside","offers":[{"title":"Hardcover","offer_id":48800769802495,"sku":"9783319470269","price":139.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-complexity-turn-arch-g-woodside-9783319470269","provider":"WR Book House","version":"1.0","type":"link"}