{"product_id":"the-comprehensive-public-relations-reader-bob-pritch-pritchard-9781516508716","title":"The Comprehensive Public Relations Reader: Function and Practice","description":"\u003cp\u003eFeaturing the original writing of noted experts in the field, and selected by educators and former public relations professionals, \u003cem\u003eThe Comprehensive Public Relations Reader: Function and Practice\u003c\/em\u003e gives students a comprehensive overview of public relations. \u003cbr\u003e \u003cbr\u003e The readings are organized into four sections. The first provides foundational information on public relations, including a clear definition of the field and insight into its origins. Section 2 discusses careers in public relations in articles on job preparation and the top public relations careers in areas such as health care, government, and sports. In Section 3 readers learn about public relations best practices. Specific topics include identifying stakeholders, assessing the environment, and knowing the tools of the trade. The final section is devoted to the four-step public relations process, and explores how to establish goals and objectives, and implement a strategic plan. \u003cbr\u003e \u003cbr\u003e A thoughtful blend of writing on the theoretical and the practical, background and application, \u003cem\u003eThe Comprehensive Public Relations Reader\u003c\/em\u003e is an ideal text for introductory courses in the discipline. The anthology is also well-suited to classes in advertising, marketing, and strategic business communication.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBob \"Pritch\" Pritchard\u003c\/strong\u003e, M.A., is a retired Navy Captain, with more than 25 years of public relations experience. He is faculty adviser for the student-run advertising and public relations agency in the Gaylord College at the University of Oklahoma. Professor Pritchard is a member of the Public Relations Society of America's College of Fellows, a distinction shared by fewer than two percent of the 20,000 members.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eJensen Moore\u003c\/strong\u003e, Ph.D., is a former community relations director and advertising account executive for the St. Paul Saints professional baseball team, and team public relations director in the Continental Basketball Association. Dr. Moore is currently an assistant professor at the University of Oklahoma Gaylord College of Journalism and Mass Communication, where she teaches courses in public relations, and researches social media and crisis communication. She completed her Ph.D. from the School of Journalism at the University of Missouri.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bob Pritch Pritchard, Jensen Moore\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1516508718\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781516508716\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cognella Academic Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/28\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 296\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.52lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.62d","brand":"Bob Pritch Pritchard","offers":[{"title":"Paperback","offer_id":43992177574143,"sku":"9781516508716","price":144.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_27de8b3c-33bf-4ddf-a76d-656d3890e87d.jpg?v=1683314475","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-comprehensive-public-relations-reader-bob-pritch-pritchard-9781516508716","provider":"WR Book House","version":"1.0","type":"link"}