{"product_id":"the-connected-customer-stefan-h-k-wuyts-9781848728370","title":"The Connected Customer: The Changing Nature of Consumer and Business Markets","description":"\u003cp\u003eIn today's connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend that is facilitated by recent advances in electronic media and telecommunication (i.e., MySpace, Facebook, Twitter and Cyworld). Consumers are also increasingly connected with brands and seek to play a more participative role in their relationship with companies, stimulating companies to reconsider how to connect with consumers. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThis book consists of a collection of chapters by thought-leaders in the field of marketing and beyond that deals with the rich facets of connectivity. This edited volume is a great source of research ideas and fresh theory building for academics and students in marketing and related fields who wish to understand this exciting field. It will be a source of inspiration for practitioners who are eager to take up the challenge and adapt their marketing strategies to the changing nature of consumer and business markets.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Stefan H. K. Wuyts\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1848728379\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781848728370\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 372\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 0.90d","brand":"Stefan H. K. Wuyts","offers":[{"title":"Hardcover","offer_id":48153855820031,"sku":"9781848728370","price":200.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e64a281f-88ac-47dc-98ba-79def24fac03.jpg?v=1770786289","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-connected-customer-stefan-h-k-wuyts-9781848728370","provider":"WR Book House","version":"1.0","type":"link"}