{"product_id":"the-connected-ecosystem-ujala-khemka-9798277832530","title":"The Connected Ecosystem: A Unified Playbook for MarTech and AdTech Strategy","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eThe Connected Ecosystem\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e reveals the unified playbook every modern organization needs to thrive in a privacy-first, AI-accelerated, post-cookie world.\u003c\/i\u003e\u003cbr\u003e\u003ci\u003eFrom identity resolution and customer data platforms to programmatic buying, yield management, generative AI, and clean rooms-this book connects the entire digital value chain with clarity and precision.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eWhether you're a marketer shaping customer journeys, an agency navigating the new measurement reality, a publisher rebuilding data advantage, or a technology partner designing the next-generation stack, this book gives you the architecture, the strategy, and the operational systems to win the next decade.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eInside you will learn: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003ci\u003eWhy the collapse of cookies has triggered the great convergence of AdTech and MarTech\u003c\/i\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ci\u003eHow to build a composable, future-proof data and marketing stack\u003c\/i\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ci\u003eHow to operationalize the Single Customer View through RFM models and Next Best Actions\u003c\/i\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ci\u003eHow agencies must evolve from media arbitrage to data science and incrementality\u003c\/i\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ci\u003eHow publishers can become their own walled gardens through authentication and contextual intelligence\u003c\/i\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ci\u003eHow AI is reshaping creative production, targeting, and the economics of personalization\u003c\/i\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ci\u003eHow CTV, DOOH, and new identity frameworks redefine reach and performance\u003c\/i\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ci\u003eWhy privacy, trust, and consent will determine the winners and losers of the next era\u003c\/i\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eA definitive guide for leaders who must navigate complexity-and deliver clarity.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eIf you want to understand how modern marketing truly works-and how to build an organization that uses data ethically, intelligently, and profitably-The Connected Ecosystem is your essential manual for transformation.\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ujala Khemka,Chunnu Agrawal\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798277832530\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/13\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 194\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.02lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.41d","brand":"Ujala Khemka","offers":[{"title":"Paperback","offer_id":48743057424639,"sku":"9798277832530","price":10.7,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-connected-ecosystem-ujala-khemka-9798277832530","provider":"WR Book House","version":"1.0","type":"link"}