{"product_id":"the-consumer-insights-revolution-steve-phillips-9781781338698","title":"The Consumer Insights Revolution: Transforming market research for competitive advantage","description":"\u003cp\u003eDiscover the secrets behind PepsiCo and Zappi's transformation of PepsiCo's consumer insights function into a globally connected, consumer-centric powerhouse. This book provides a comprehensive guide for market research professionals and organizations looking to modernize their insights capabilities and drive substantial organizational change.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eKey learnings: \u003c\/p\u003e\u003col\u003e\n\u003cstrong\u003eModernizing insights functions\u003c\/strong\u003e: Practical steps and real-life stories to evolve your insights team.\u003cstrong\u003eStrategic evolution\u003c\/strong\u003e: Develop your people, processes, and technology to drive significant organizational change.\u003cstrong\u003eInsights maturity framework\u003c\/strong\u003e: Achieve consumer-centric, data-driven operations with a clear path to insights maturity.\u003c\/ol\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eDiscover how to: \u003c\/p\u003e\u003col\u003eMove from fragmented operations to a cohesive, globally connected insights function.Implement agile research practices to stay ahead of market trends and consumer needs.Transition from data silos to integrated, democratically accessible data.Become a strategic partner within your organization, driving growth and innovation.\u003c\/ol\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Consumer Insights Revolution\u003c\/em\u003e is an essential resource for market research professionals and organizations aiming to enhance their consumer insights, align with consumer needs, and achieve a competitive edge in today's fast-paced market.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Steve Phillips, Ryan Barry, Stephan Gans\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1781338698\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781781338698\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rethink Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/16\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.54lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.44d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e 01\/01\/0001","brand":"Steve Phillips","offers":[{"title":"Paperback","offer_id":46140981641471,"sku":"9781781338698","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2531a92c-bcfa-440d-ba65-77c98620f581.jpg?v=1726597589","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-consumer-insights-revolution-steve-phillips-9781781338698","provider":"WR Book House","version":"1.0","type":"link"}