{"product_id":"the-consumer-insights-revolution-steve-phillips-9781781338971","title":"The Consumer Insights Revolution: Transforming Market Research for Competitive Advantage","description":"\u003cp\u003eDiscover the secrets behind PepsiCo and Zappi's transformation of PepsiCo's consumer insights function into a globally connected, consumer-centric powerhouse. This book provides a comprehensive guide for market research professionals and organizations looking to modernize their insights capabilities and drive substantial organizational change.\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003eKey learnings: \u003c\/p\u003e \u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eModernizing insights functions\u003c\/strong\u003e Practical steps and real-life stories to evolve your insights team.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eStrategic evolution\u003c\/strong\u003e Develop your people, processes, and technology to drive significant organizational change.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eInsights maturity framework\u003c\/strong\u003e Achieve consumer-centric, data-driven operations with a clear path to insights maturity.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003eDiscover how to: \u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eMove from fragmented operations to a cohesive, globally connected insights function.\u003c\/li\u003e \u003cli\u003eImplement agile research practices to stay ahead of market trends and consumer needs.\u003c\/li\u003e \u003cli\u003eTransition from data silos to integrated, democratically accessible data.\u003c\/li\u003e \u003cli\u003eBecome a strategic partner within your organization, driving growth and innovation.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\u003cem\u003eThe Consumer Insights Revolution\u003c\/em\u003e is an essential resource for market research professionals and organizations aiming to enhance their consumer insights, align with consumer needs, and achieve a competitive edge in today's fast-paced market.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Steve Phillips, Ryan Barry, Stephan Gans\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1781338973\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781781338971\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rethink Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/16\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.86lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.50d","brand":"Steve Phillips","offers":[{"title":"Hardcover","offer_id":46974644158719,"sku":"9781781338971","price":30.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ec84688b-1103-4662-a2cd-6f305ad2d1f4.jpg?v=1750875636","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-consumer-insights-revolution-steve-phillips-9781781338971","provider":"WR Book House","version":"1.0","type":"link"}