{"product_id":"the-content-strategy-toolkit-meghan-casey-9780134105109","title":"The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right","description":"\u003cp\u003eIn this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Reading \u003cem\u003eThe Content Strategy Toolkit\u003c\/em\u003e is like having your own personal consulting firm on retainer with a complete array of tools and tips for every challenge you'll face.\u003c\/p\u003e \u003cp\u003eIn this practical and relevant guide, you'll learn how to: \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eIdentify problems with your content and persuade your bosses it's worth the time and resources to do it right\u003c\/li\u003e \u003cli\u003eMake sense of your business environment and understand your audience\u003c\/li\u003e \u003cli\u003eGet stakeholders aligned on business goals and user needs\u003c\/li\u003e \u003cli\u003eSet your content strategy and decide how to measure success\u003c\/li\u003e \u003cli\u003eCreate, maintain, and govern on-strategy content\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eYou'll learn to control your content--and not have it control you.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Meghan Casey\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0134105109\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780134105109\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e New Riders Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/18\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.96lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.07h x 6.76w x 0.29d","brand":"Meghan Casey","offers":[{"title":"Paperback","offer_id":43946211606783,"sku":"9780134105109","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_cb097b1e-54fd-44c1-ac64-2cea7ef568ab.jpg?v=1681512051","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-content-strategy-toolkit-meghan-casey-9780134105109","provider":"WR Book House","version":"1.0","type":"link"}