{"product_id":"the-conversation-company-steven-van-belleghem-9780749464738","title":"The Conversation Company: Boost Your Business Through Culture, People and Social Media","description":"\u003cp\u003eResearch shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and hamper their prospects of expansion. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003cb\u003e\u003ci\u003eThe Conversation Company\u003c\/i\u003e\u003c\/b\u003e will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in your marketing so that all company communication reflects the DNA of your organization. \u003cp\u003e\u003c\/p\u003e Based on solid research and including interviews and case studies of companies such as Zappos, Kodak, Nokia and Microsoft, \u003cb\u003e\u003ci\u003eThe Conversation Company\u003c\/i\u003e\u003c\/b\u003e is the key to sustainable success.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Steven Van Belleghem\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0749464739\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780749464738\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/29\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.96lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.15h x 6.25w x 0.78d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eForeword\u003c\/i\u003e 06\/27\/2012","brand":"Steven Van Belleghem","offers":[{"title":"Paperback","offer_id":48216503779583,"sku":"9780749464738","price":38.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ae41bdfc-cc29-44d8-9b60-1e50986cc86b.jpg?v=1771991439","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-conversation-company-steven-van-belleghem-9780749464738","provider":"WR Book House","version":"1.0","type":"link"}