{"product_id":"the-copy-generic-scott-maclochlainn-9780226822754","title":"The Copy Generic: How the Nonspecific Makes Our Social Worlds","description":"\u003cb\u003eAn illuminating look at the concept of the generic and its role in making meaning in the world.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e From off-brand products to elevator music, the \"generic\" is discarded as the copy, the knockoff, and the old. In \u003ci\u003eThe Copy Generic\u003c\/i\u003e, anthropologist Scott MacLochlainn insists that more than the waste from the culture machine, the generic is a universal social tool, allowing us to move through the world with necessary blueprints, templates, and frames of reference. It is the baseline and background, a category that orders and values different types of specificity yet remains inherently nonspecific in itself. Across arenas as diverse as city planning, social media, ethnonationalism, and religion, the generic points to spaces in which knowledge is both overproduced and desperately lacking. Moving through ethnographic and historical settings in the Philippines, Europe, and the United States, MacLochlainn reveals how the concept of the generic is crucial to understanding how things repeat, circulate, and are classified in the world.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Scott Maclochlainn\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0226822753\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780226822754\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of Chicago Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/25\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 232\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.16lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.69d","brand":"Scott Maclochlainn","offers":[{"title":"Hardcover","offer_id":44070619545855,"sku":"9780226822754","price":99.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_66c4c7f2-502a-4706-9aa7-7976fd66782a.jpg?v=1685431376","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-copy-generic-scott-maclochlainn-9780226822754","provider":"WR Book House","version":"1.0","type":"link"}