{"product_id":"the-cornell-school-of-hotel-cathy-enz-9781412905909","title":"The Cornell School of Hotel Administration Handbook of Applied Hospitality Strategy","description":"The \u003cstrong\u003eHandbook of Applied Hospitality Strategy \u003c\/strong\u003eis a comprehensive resource for advanced students and serious practitioners focused on hospitality strategic management. The \u003cstrong\u003eHandbook\u003c\/strong\u003e includes original thought on key topics, critical articles from the pages of the Cornell Hospitality Quarterly, and integrative commentary. Particular emphasis is placed on the strategies and decisions that determine the long-run performance of a corporation within a competitive hospitality industry context. \u003cbr\u003e\u003cbr\u003eThroughout the chapters, the authors have offered new ideas, models and frameworks, managerial implications of research findings, and suggestions for future practice. The emphasis is on strategy formulation, implementation, and evaluation. Key issues such as pricing, service delivery, experiential branding, franchising, acquisitions and mergers, human resource management, change management, and culture creation are featured.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Cathy Enz\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1412905907\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781412905909\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publications, Inc\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/29\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 1080\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 4.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.10h x 7.00w x 1.70d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eScitech Book News\u003c\/i\u003e 12\/01\/2010 pg. 180","brand":"Cathy Enz","offers":[{"title":"Hardcover","offer_id":43986082595071,"sku":"9781412905909","price":150.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b094e019-fe22-4aaa-aeb8-3e354c3a6d3f.jpg?v=1683281250","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-cornell-school-of-hotel-cathy-enz-9781412905909","provider":"WR Book House","version":"1.0","type":"link"}