{"product_id":"the-corporate-brand-n-ind-9780333674727","title":"The Corporate Brand","description":"What determines the strength of a corporate brand? And how can it be enhanced? A corporate brand conveys a company's reputation to its audience. It is about far more than names and logos. A successful corporate brand links the corporate name to the company's distinctive qualities such as service or value. This book's fundamental premise is that organisations should use all forms of communication - be they performance of products and services, the action of employees or advertising - to build interactive relationships with their audience. It shows how successful corporate brands build and maintain both 'corporate identity' and reputation.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e N. Ind\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0333674723\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780333674727\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/06\/1997\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 184\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.89lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.63d","brand":"N. Ind","offers":[{"title":"Hardcover","offer_id":47421388030207,"sku":"9780333674727","price":109.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0281517e-7ee5-4ee6-9f56-1d363fd5539b.jpg?v=1761526832","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-corporate-brand-n-ind-9780333674727","provider":"WR Book House","version":"1.0","type":"link"}