{"product_id":"the-corporate-social-mind-derrick-feldmann-9781639081073","title":"The Corporate Social Mind","description":"\u003cp\u003e\u003cstrong\u003eOne Voice, United Efforts, and a Social Mindset\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Corporate Social Mind \u003c\/em\u003eintroduces a new cultural and strategic approach to social issue engagement by companies. Today's social issues require a different mindset-one that builds on the expertise of both corporate social responsibility and marketing teams to achieve impact and public\/consumer action for social change. This book helps corporate leaders design approaches that bring these crucial teams together by showing them how to build stronger campaigns, moments, and initiatives that positively change the world.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Corporate Social Mind\u003c\/em\u003e helps leaders of both corporate social impact and marketing teams move beyond their own ways of thinking and come together to address social issues through a mindset that embeds key traits into daily work. Business as a whole, from research and innovation to marketing, can drive positive social change in society when it is integrated into the way we work.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eThe Corporate Social Mind\u003c\/em\u003e, Derrick Feldmann and Michael Seberich each bring together 20+ years of work on social issue campaigns, in marketing, in movements, and in social impact spaces to help companies leverage assets for positive social issue progress. You'll see how key companies have done this and how every leader, no matter the industry, can establish a culture in which this is the mindset.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Derrick Feldmann, Michael Seberich\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1639081070\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781639081073\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Fast Company Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/07\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 232\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.76lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.53d","brand":"Derrick Feldmann","offers":[{"title":"Paperback","offer_id":46334662934783,"sku":"9781639081073","price":17.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6261d132-90a4-4587-a9f9-01f30e297466.jpg?v=1731467437","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-corporate-social-mind-derrick-feldmann-9781639081073","provider":"WR Book House","version":"1.0","type":"link"}