{"product_id":"the-cost-of-winning-gerald-s-gurney-9798881801465","title":"The Cost of Winning: An Insider's Perspective on Exploitation and Greed in College Sports","description":"\u003cp\u003e\u003cb\u003eAn unapologetic insider's account of the corruption and greed within college athletics.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eCollege sports may have begun as a benign attraction, but it has since morphed into quasi-professional athletic leagues that exploit higher education, taxpayers, and students. A foremost expert in ethics in intercollegiate athletics, Dr. Gerald Gurney spent his career fighting the greed, collusion, and corruption among college presidents, athletic directors, and coaches, playing a pivotal role in the movement for athlete well-being and academic integrity. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Cost of Winning: An Insider's Perspective on Exploitation and Greed in College Sports\u003c\/i\u003e is Dr. Gurney's candid memoir, covering his 40-plus years working directly with athletes as they struggled to achieve the dream of a meaningful college degree and a chance at a professional athletic career. He saw firsthand the exploitation of these athletes and the blatant disregard for their education, even as universities touted the educational and character-building values of intercollegiate athletics. Dr. Gurney reveals how academic fraud works at too many NCAA Division I institutions, the lengths individuals and entire programs will go to in order to win, and the unsustainable path in athletic spending.\u003c\/p\u003e\u003cp\u003eMore than a memoir, \u003ci\u003eThe Cost of Winning\u003c\/i\u003e is an honest, brave, and fascinating account of some of the most remarkable triumphs and disasters in college sports history--an unapologetic depiction of the well-sheltered inner workings of major college athletic programs and prospects for change.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gerald S. Gurney\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798881801465\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rowman \u0026amp; Littlefield Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/01\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 176\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"Gerald S. Gurney","offers":[{"title":"Hardcover","offer_id":46640810590463,"sku":"9798881801465","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a81116b7-8373-4571-a2c8-2789af08416c.jpg?v=1740670579","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-cost-of-winning-gerald-s-gurney-9798881801465","provider":"WR Book House","version":"1.0","type":"link"}