{"product_id":"the-cotton-t-shirt-lori-thomas-9781983511202","title":"The Cotton T-Shirt: A beginner's guide to developing a breakout brand","description":"Have a pen and paper handy because this guide will trigger an avalanche of ideas about your business that you never saw coming. Designed for anyone preparing to market anything from a local business to a major new invention, The Cotton T-Shirt outlines the critical step-by-step considerations of the brand differentiation process in simple to understand language. Learn how to avoid dangerous pitfalls that often derail rookie marketers and develop a solid communication strategy that best positions your brand to the right customers. All in 60-minutes! PRAISE FOR THE COTTON T-SHIRT \"A perfect balance of information and humor, Lori delivers what marketers need to develop successful brands. Her organic expertise shines through on every page.\" David Pasternack, DidIt Marketing Co-Founder \u0026amp; CEO \"For any entrepreneur or business looking to build brand awareness, The Cotton T-Shirt is a must read. Amazing stuff and right on.\" John Mangione, Market America\/Shop.com Independent UnFranchise Owner \"Lori does a masterful job of depicting the branding process in a fun and straightforward way. Like those before her brought computing to individuals, Lori brings branding to even the novice.\" Jean Powers, Real Estate Investor 60-MINUTE MARKETING Volume 1: The Cotton T-Shirt, A beginner's guide to developing a breakout brand. Volume 2: Bullseye, A beginner's guide to customer targeting and media. Volume 3: The Dance, A beginner's guide to creating show-stopping ads.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Lori Thomas\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 198351120X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781983511202\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/02\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 52\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.13lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.99h x 5.00w x 0.11d","brand":"Lori Thomas","offers":[{"title":"Paperback","offer_id":48588003639551,"sku":"9781983511202","price":8.95,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-cotton-t-shirt-lori-thomas-9781983511202","provider":"WR Book House","version":"1.0","type":"link"}