{"product_id":"the-creative-business-guide-to-cameron-s-foote-9780393733471","title":"The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services","description":"Marketing influences the success of creative services businesses more than any other issue: bad luck, insufficient funding, difficult clients, and weak employees all pale by comparison. Old standbys--word of mouth, referrals, and occasional promotions--are inadequate in today's competitive environment. Whether focused on design, advertising, interactive, editorial, or public relations, all creatives need this know-how book for marketing their business.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Cameron S. Foote\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0393733475\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780393733471\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e W. W. Norton \u0026amp; Company\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/14\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.10w x 0.90d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 12\/01\/2011 pg. 80","brand":"Cameron S. Foote","offers":[{"title":"Hardcover","offer_id":48448815857919,"sku":"9780393733471","price":45.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ed93a088-78cb-4586-b18d-9eba37174a4d.jpg?v=1777260711","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-creative-business-guide-to-cameron-s-foote-9780393733471","provider":"WR Book House","version":"1.0","type":"link"}