{"product_id":"the-creative-curve-allen-gannett-9781524761714","title":"The Creative Curve: How to Develop the Right Idea, at the Right Time","description":"\u003cb\u003eBig data entrepreneur Allen Gannett overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field.\u003c\/b\u003e\u003cbr\u003e \u003cb\u003e \u003c\/b\u003e\u003cbr\u003e We have been spoon-fed the notion that creativity is the province of genius -- of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don't. But Allen shows that simply isn't true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign. \u003cp\u003e\u003c\/p\u003e As the world's most creative people have discovered, we are enticed by the novel\u003ci\u003e and\u003c\/i\u003e the familiar. By understanding the mechanics of what Gannett calls \"the creative curve\" - the point of optimal tension between the novel and the familiar - everyone can better engineer mainstream success. \u003cp\u003e\u003c\/p\u003e In a thoroughly entertaining book that describes the stories and insights of everyone from the Broadway team behind \u003ci\u003eDear Evan Hansen\u003c\/i\u003e, to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin star chefs, Gannett reveals the four laws of creative success and identifies the common patterns behind their achievement.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Allen Gannett\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1524761710\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781524761714\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Crown Currency\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/12\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.40w x 1.20d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 03\/26\/2018","brand":"Allen Gannett","offers":[{"title":"Hardcover","offer_id":43989973598463,"sku":"9781524761714","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_900c7357-9b7d-4dfe-a551-07e0d8dd200b.jpg?v=1683302370","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-creative-curve-allen-gannett-9781524761714","provider":"WR Book House","version":"1.0","type":"link"}