{"product_id":"the-crowd-gustave-le-bon-9780486419565","title":"The Crowd: A Study of the Popular Mind","description":"One of the most influential works of social psychology in history, \u003ci\u003eThe Crowd\u003c\/i\u003e was highly instrumental in creating this field of study by analyzing, in detail, mass behavior. The book had a profound impact not only on Freud but also on such twentieth-century masters of crowd control as Hitler and Mussolini -- both of whom may have used its observations as a guide to stirring up popular passions. In the author's words, \"The masses have never thirsted after the truth. Whoever can supply them with illusions is easily their master; whoever attempts to destroy their illusions is always their victim.\"\u003cbr\u003eAlthough the volume focuses on crowd psychology, it is also brilliantly instructive on the effects of the generally accepted beliefs of a nation's citizenry on the processes of history. Among the topics covered here are general characteristics and mental unity of the crowd; the crowd's sentiments and morality; its ideas, reasoning power, and imagination; opinions and beliefs of crowds and the means used by leaders to persuade; classification of crowds, including criminal and electrical assemblages, as well as the functioning of criminal juries and parliamentary assemblies.\u003cbr\u003eA must-read volume for students of history, sociology, law, and psychology, \u003ci\u003eThe Crowd\u003c\/i\u003e will also be invaluable to politicians, statesmen, investors, and marketing managers. \"Any study of crowd behavior, popular psychology, fascism, etc. would do well to begin with Le Bon's work.\" -- Anson Rabinbach, Professor of History, Princeton University.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gustave Le Bon\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0486419568\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780486419565\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Dover Publications\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/08\/2002\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 160\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.38lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.53h x 5.33w x 0.32d","brand":"Gustave Le Bon","offers":[{"title":"Paperback","offer_id":44055517855999,"sku":"9780486419565","price":11.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_777857fd-dbc6-42be-b6e3-54c4fb4680c7.jpg?v=1685036237","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-crowd-gustave-le-bon-9780486419565","provider":"WR Book House","version":"1.0","type":"link"}