{"product_id":"the-crux-richard-p-rumelt-9781541701243","title":"The Crux: How Leaders Become Strategists","description":"\u003cp\u003e\u003cb\u003eFinancial Times, Best Business Books of 2022 \u003cbr\u003e Forbes, Best Business Books of 2022 \u003cbr\u003e The Next Big Idea Club, Best Leadership Books of 2022 \u003cbr\u003e The Globe \u0026amp; Mail, Best Management Books of 2022\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eThe paradigm-busting theory for \u003ci\u003edoing \u003c\/i\u003estrategy.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e What passes for strategy in too many businesses, government agencies, and military operations is a toxic mix of wishful thinking and a jumble of incoherent policies. Richard P. Rumelt's breakthrough concept is that leaders become effective strategists when they focus on challenges rather than goals, pinpointing the \u003ci\u003ecrux\u003c\/i\u003e of their pivotal challenge--the aspect that is both surmountable and promises the greatest progress--and taking decisive, coherent action to overcome it. \u003cp\u003e\u003c\/p\u003e Rumelt defines the essence of the strategist's skill with vivid storytelling, from how Elon Musk found the crux that propelled the success of SpaceX to how the American military came to grips with the weaknesses of its battle strategy. Musk's core challenge, for example, was rocket reusability. His intense focus on the soft landing of SpaceX's rockets enabled them to be used again--radically reducing the cost of putting a pound in orbit. Musk's strategy was not based on how value is created or how to position SpaceX in its industry. It was a \u003ci\u003edesign for\u003c\/i\u003e\u003ci\u003eaction\u003c\/i\u003e, the mental maneuver that focuses energy on what really made a difference through understanding the crux and creating an effective response that led to breakthrough. \u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Richard P. Rumelt\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1541701240\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781541701243\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e PublicAffairs\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/03\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 368\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.25lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.30w x 1.50d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e 03\/15\/2022","brand":"Richard P. Rumelt","offers":[{"title":"Hardcover","offer_id":44046685307135,"sku":"9781541701243","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6deada0e-0d59-4870-9a94-2c8b3ded422d.jpg?v=1684985881","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-crux-richard-p-rumelt-9781541701243","provider":"WR Book House","version":"1.0","type":"link"}