{"product_id":"the-cult-of-the-customer-shep-hyken-9781640951532","title":"The Cult of the Customer: Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists","description":"In today's competitive business climate, you can't just satisfy your customers. You have to be better than that, giving them experiences that they won't forget. Author Shep Hyken has spent thirty years studying great companies and the evangelists they create. \u003cp\u003e\u003c\/p\u003e In \u003ci\u003eThe Cult of the Customer\u003c\/i\u003e, Hyken shows how to design a strategy that leads both customers and employees through five distinct cultural phases - from \"uncertainty\" to \"amazement.\" By presenting dozens of case studies that show how great companies made this journey, Hyken identifies the critical internal and external changes that allowed them to build a \u003ci\u003eCult of the Customer\u003c\/i\u003e - and shows how you can do it too. \u003cp\u003e\u003c\/p\u003e Hyken's message is both powerful and timely: the happier your customers and employees are, the more successful your company will be. \u003ci\u003eThe Cult of the Customer\u003c\/i\u003e is your guide to creating a customer-focused culture that turns satisfied customers into customer evangelists. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Shep Hyken\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1640951539\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781640951532\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sound Wisdom\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/17\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 280\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.10w x 0.50d","brand":"Shep Hyken","offers":[{"title":"Paperback","offer_id":44049527046399,"sku":"9781640951532","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_94d3c234-9a47-43f3-a56f-6227619d1241.jpg?v=1685002016","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-cult-of-the-customer-shep-hyken-9781640951532","provider":"WR Book House","version":"1.0","type":"link"}