{"product_id":"the-cult-of-youth-james-f-stark-9781108484152","title":"The Cult of Youth: Anti-Ageing in Modern Britain","description":"In this major new study, James F. Stark provides the first historical account of the most dominant ideas, practices, and material cultures associated with anti-ageing and rejuvenation in modern Britain. With a focus on the interwar period, his study uncovers the role of the commercial world in influencing attitudes towards ageing and youth. Stark argues that the technologies of anti-ageing, their commercialisation and their consumption made rejuvenation a possible and desirable aim in a period of socio-political instability, mechanised conflict and extending lifespans. Ultimately, Stark offers an innovative historical account, which draws together bodies, gender, science, medicine, advertising, and ageing, and shows how the quest for youth was transformed by social anxieties about an ageing population and economic crisis.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e James F. Stark\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1108484158\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781108484152\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cambridge University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/19\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 262\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.40w x 0.60d","brand":"James F. Stark","offers":[{"title":"Hardcover","offer_id":44067088105727,"sku":"9781108484152","price":120.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8f8f6f51-a673-4bfd-9eed-a2fcf7364e9e.jpg?v=1685411120","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-cult-of-youth-james-f-stark-9781108484152","provider":"WR Book House","version":"1.0","type":"link"}