{"product_id":"the-cultural-life-of-the-guillermo-giucci-9780292737846","title":"The Cultural Life of the Automobile: Roads to Modernity","description":"\u003cp\u003eFrom its invention in Europe at the end of the nineteenth century, the automobile crisscrossed the world, completely took over the cities, and became a feature of daily life. Considered basic to the American lifestyle, the car reflected individualism, pragmatism, comfort, and above all modernity. In Latin America, it served as a symbol of distinction, similar to jewelry or fine clothing. In \u003ci\u003eThe Cultural Life of the Automobile\u003c\/i\u003e, Guillermo Giucci focuses on the automobile as an instrument of social change through its \"kinetic modernity\" and as an embodiment of the tremendous social impact of technology on cultural life.\u003c\/p\u003e\u003cp\u003eMaterial culture--how certain objects generate a wide array of cultural responses--has been the focus of much scholarly discussion in recent years. The automobile wrought major changes and inspired images in language, literature, and popular culture. Focusing primarily on Latin America but also covering the United States, Europe, Asia, and Africa, Giucci examines how the automobile was variously adapted by different cultures and how its use shaped and changed social and economic relationships within them. At the same time, he shows how the \"automobilization\" of society became an essential support for the development of modern individualism, and the automobile its clearest material manifestation.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Guillermo Giucci\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 029273784X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780292737846\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of Texas Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/01\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 260\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 6.00w x 0.90d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 12\/01\/2012","brand":"Guillermo Giucci","offers":[{"title":"Paperback","offer_id":47135228854527,"sku":"9780292737846","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d279efa7-ed74-4bbc-ab45-0ec7121094d1.jpg?v=1755009517","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-cultural-life-of-the-guillermo-giucci-9780292737846","provider":"WR Book House","version":"1.0","type":"link"}