{"product_id":"the-cultural-politics-of-femvertising-joel-gwynne-9783030991562","title":"The Cultural Politics of Femvertising: Selling Empowerment","description":"This book addresses the merits and limitations of femvertising, explores the operations of advertising and commodity feminism in a global context, and presents case studies from Anglo-American, South American and East Asian national contexts. The range of topics include the femvertising of beauty products, contraception, lingerie, breast cancer awareness, financial services and corporate branding. Focusing on the ways in which neoliberalism and postfeminism interact with foundational issues of feminist politics, the chapters in this book situate global femvertising as a complex and exciting advertising strategy which holds the potential for social change amidst an uneasy cohabitation with capitalism and commercial culture.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Joel Gwynne\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3030991563\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783030991562\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/20\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 237\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.67lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.53d","brand":"Joel Gwynne","offers":[{"title":"Paperback","offer_id":44311205347583,"sku":"9783030991562","price":129.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_31bbf106-4a30-4d47-874d-58bc0543f63c.jpg?v=1695721601","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-cultural-politics-of-femvertising-joel-gwynne-9783030991562","provider":"WR Book House","version":"1.0","type":"link"}