{"product_id":"the-cultural-side-of-innovation-dany-jacobs-9780415716192","title":"The Cultural Side of Innovation: Adding Values","description":"\u003cp\u003eIn most discussions about the knowledge-based economy, innovation is associated or even equated with technology, while culture's influence is ignored. Innovation is however embedded in cultural and social contexts, and neglecting these crucial contexts may impede an innovation's diffusion--and eventual success. \u003c\/p\u003e\u003cp\u003eThis book places culture at the center of discussions on innovation, beginning with a comprehensive introduction to innovation's various forms, including the history, sociology, and economics of innovation. Insights from marketing and psychology are integrated into a complexity theory framework, which are then utilized to evaluate case studies of organizations experiencing repeated innovation successes. The sometimes fraught relationship of firms to creativity is discussed, and a new model for to calculating the creativity of an economy is presented.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Dany Jacobs\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0415716195\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780415716192\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/08\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 214\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.20w x 0.80d","brand":"Dany Jacobs","offers":[{"title":"Hardcover","offer_id":48086647111935,"sku":"9780415716192","price":180.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a4f8cb79-2285-4fd0-9545-f8060cebac7c.jpg?v=1769095798","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-cultural-side-of-innovation-dany-jacobs-9780415716192","provider":"WR Book House","version":"1.0","type":"link"}