{"product_id":"the-culture-factor-mark-neal-9781349146857","title":"The Culture Factor: Cross-National Management and the Foreign Venture","description":"Multinational companies have learnt through bitter experience that cultural differences can be very damaging in terms of bad communication, high staff turnover and low morale. In recent years research has shed light on the scale of the problem, and it is now widely recognised that cultural differences can severely undermine business performance. The Culture Factor examines why it is that cultural differences engender such difficulties and looks at the different kinds of cultural costs associated with international business. Through identifying the organisational processes that lead to classic 'cultural problems', the book shows in a practical way how businesses can manage cultural difference more effectively.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mark Neal\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1349146854\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781349146857\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/1998\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 157\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.40d","brand":"Mark Neal","offers":[{"title":"Paperback","offer_id":47424201588991,"sku":"9781349146857","price":109.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ebae5645-df53-4654-adf4-52c23f634978.jpg?v=1761529206","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-culture-factor-mark-neal-9781349146857","provider":"WR Book House","version":"1.0","type":"link"}