{"product_id":"the-customer-culture-imperative-linden-brown-9780071821148","title":"The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance","description":"What do Toyota, Apple, and Zappos have in common?\u003cbr\u003eCUSTOMER-CENTRIC CULTURE\u003cp\u003e\u003cb\u003eAnd now, with this research-based method, you can replicate their success with \u003ci\u003eyour\u003c\/i\u003e business\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eBased on more than 60 studies and the authors' three-year proprietary research project with more than 100 companies, \u003ci\u003eThe Customer Culture Imperative\u003c\/i\u003e demonstrates that organizations exhibiting a strong \"customer-centric culture\" do, in fact, produce superior business performance. It provides diagnostic tools and a roadmap for effective implementation, designed to make cultural change concrete and actionable in any organization.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDr. Linden R. Brown\u003c\/b\u003e is chairman and co-founder of MarketCulture Strategies Inc.\u003cbr\u003e\u003cb\u003eChristopher Brown\u003c\/b\u003e is the former marketing director for Hewlett-Packard for the South Pacific and is presently a Silicon Valley-based sales and marketing consultant.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Linden Brown, Christopher Brown\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0071821147\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780071821148\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/07\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 336\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.30w x 1.20d","brand":"Linden Brown","offers":[{"title":"Hardcover","offer_id":43987252936959,"sku":"9780071821148","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_52bc1d97-1898-4bfc-83e4-0f6bfbe7fd0c.jpg?v=1683287875","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-customer-culture-imperative-linden-brown-9780071821148","provider":"WR Book House","version":"1.0","type":"link"}