{"product_id":"the-customer-driven-culture-travis-lowdermilk-9781492058717","title":"The Customer-Driven Culture: A Microsoft Story: Six Proven Strategies to Hack Your Culture and Develop a Learning-Focused Organization","description":"\u003cp\u003eIf you're striving to make products and services that your customers will love, then you'll need a customer-driven organization. As companies transform their businesses to meet the demands of the digital age, they find themselves grappling with uniquely human challenges. Organizational knowledge becomes siloed, employees move to safeguard their expertise, and customer data creates polarization and infighting between teams. All of these challenges widen the distance between the people who make your products and the customers who use them. \u003c\/p\u003e\u003cp\u003e To meet today's challenges, companies need to do more than build processes for customer-driven products. They need to create a customer-driven \u003ci\u003eculture\u003c\/i\u003e. \u003c\/p\u003e\u003cp\u003e With the help of his friend and mentor Monty Hammontree, Travis Lowdermilk takes readers through the cultural transformation of the Developer Division at Microsoft. This book shows readers how to \"hack\" their culture and reduce the distance between them and their customers' needs. It's a uniquely personal story that's told amidst a cultural revolution at one of the largest software companies in the world. \u003c\/p\u003e\u003cp\u003e This story acts as your guide. You'll learn how to: \u003c\/p\u003e\u003cul\u003e \u003cli\u003e\n\u003cb\u003eEstablish a Common Language: \u003c\/b\u003e Help employees change their thinking and actions \u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eBuild Bridges, Not Walls: \u003c\/b\u003e Treat product building as a team sport \u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eEncourage Learning Versus Knowing: \u003c\/b\u003e Help your team understand their customers \u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eBuild Leaders That Build Your Culture: \u003c\/b\u003e Showcase star employees to inspire others \u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eMeet Teams Where They Are: \u003c\/b\u003e Make it easy for teams to to adopt vital behavior changes \u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eMake Data Relatable: \u003c\/b\u003e Move beyond numbers and focus on empathizing with customers \u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Travis Lowdermilk, Monty Hammontree\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1492058718\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781492058717\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e O'Reilly Media\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/14\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 210\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.60h x 7.10w x 0.30d","brand":"Travis Lowdermilk","offers":[{"title":"Paperback","offer_id":43991412015359,"sku":"9781492058717","price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1748ec0d-86f0-434e-90f3-34bd8cfcf2e5.jpg?v=1683310140","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-customer-driven-culture-travis-lowdermilk-9781492058717","provider":"WR Book House","version":"1.0","type":"link"}