{"product_id":"the-customer-loyalty-solution-arthur-middleton-hughes-9780071589604","title":"The Customer Loyalty Solution","description":"For many businesspeople, the highly touted database marketing initiatives of the past decade have revitalized marketing programs and even entire firms. For others, however, they have brought little more than wrong turns and false hopes. Why were some initiatives so effective, while others were so, so wrong?\u003cp\u003eIn The Customer Loyalty Solution, database marketing pioneer Arthur Hughes reports that the problem wasn't in the programs, but generally in the antiquated technologies and thinking used to drive those programs. He combines current research with case studies from leading companies such as FedEx, StrideRite, Cendant, and Cingular to reveal how marketers can benchmark market-proven programs to successfully: \u003cbr\u003e-- Track customer activity\u003cbr\u003e-- Build enduring loyalty programs\u003cbr\u003e-- Treat customer communication as a profit center\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Arthur Middleton Hughes\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0071589600\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780071589604\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/20\/2003\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 388\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.14lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.80d\u003c\/p\u003e","brand":"Arthur Middleton Hughes","offers":[{"title":"Paperback","offer_id":48152944804095,"sku":"9780071589604","price":37.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_70c6da7b-c845-4f40-aaff-190a23780df1.jpg?v=1770780248","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-customer-loyalty-solution-arthur-middleton-hughes-9780071589604","provider":"WR Book House","version":"1.0","type":"link"}