{"product_id":"the-customer-of-the-future-blake-morgan-9780310172598","title":"The Customer of the Future: 10 Guiding Principles for Winning Tomorrow's Business","description":"\u003cp\u003e\u003cstrong\u003eWith emerging technology transforming customer expectations, it's important to keep a laser focus on the experience companies provide their customers.\u003c\/strong\u003e \u003cstrong\u003eTomorrow's customers need to be targeted today!\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eCustomer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Customer of the Future\u003c\/em\u003e explains how today's customers are already demanding frictionless, personalized, on-demand experiences from their products and services, and companies that don't adapt to these new expectations won't last. This book prepares your organization for these increas­ing demands by helping you do the following: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLearn the ten defining strategies for a customer experience-focused company.\u003c\/li\u003e\n\u003cli\u003eImplement new techniques to shift the entire company from being product-focused to being customer-focused.\u003c\/li\u003e\n\u003cli\u003eGain insights through case studies and examples on how the world's most innovative companies are offering new and compelling customer experiences.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eTomorrow's customers will insist on experiences that make their lives significantly easier and better. Craft a leadership development and culture plan to create lasting change at your organization!\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Blake Morgan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0310172594\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780310172598\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e HarperCollins Leadership\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/17\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback","brand":"Blake Morgan","offers":[{"title":"Paperback","offer_id":45898959585535,"sku":"9780310172598","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5c8220c4-18fe-4875-8eda-76cf51f225a2.jpg?v=1721377533","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-customer-of-the-future-blake-morgan-9780310172598","provider":"WR Book House","version":"1.0","type":"link"}