{"product_id":"the-customer-profit-maxim-marcel-wiedenbrugge-9781492306603","title":"The Customer Profit Maxim: Putting the Bottom-line on Top","description":"The central message of this book is that the bottom-line should become top priority for decisions on marketing, sales and service investments. This will enable a sustainable business, resulting in happier customers, happier employees and, last but not least, happier shareholders. Collaboration between finance and commercial departments is key to this approach. This concise book offers: - A balanced view on customer relations - A unique model for customer segmentation - Practical guidelines to improve collaboration between financial and commercial departments - A seven step roadmap to realize customer profitability - A methodology to align marketing, sales and service budgets, leading to long-term profitability The authors combine extensive experience in the areas of commercial and financial customer relations. Wil Wurtz is a renowned CRM specialist in The Netherlands. Marcel Wiedenbrugge is an internationally active expert on credit management, service management and related software solutions.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Marcel Wiedenbrugge, Wil Wurtz\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1492306606\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781492306603\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/01\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 142\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.48lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.33d","brand":"Marcel Wiedenbrugge","offers":[{"title":"Paperback","offer_id":44057018564863,"sku":"9781492306603","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b4e5c1af-15ec-4e51-ad3c-79820af5a623.jpg?v=1685044555","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-customer-profit-maxim-marcel-wiedenbrugge-9781492306603","provider":"WR Book House","version":"1.0","type":"link"}