{"product_id":"the-customer-rules-c-britt-beemer-9780071603652","title":"The Customer Rules: The 14 Indispensible, Irrefutable, and Indisputable Qualities of the Greatest Service Companies in the World","description":"\u003cp\u003eWhether you run your own company or work for a large corporation, establishing customer loyalty is a prerequisite for business growth. In \u003ci\u003eThe Customer Rules\u003c\/i\u003e, C. Britt Beemer, a leading consumer research and marketing consultant, and bestselling business author Robert Shook offer practical advice on how to build a robust company culture based on the concept of unsurpassed customer-service designed to increase your market share.\u003c\/p\u003e \u003cp\u003eA combination of extensive market research unprecedented in scope, as well as close studies of fourteen companies that excel in the area of customer service, \u003ci\u003eThe Customer Rules\u003c\/i\u003e distills profitable lessons on how to achieve strong customer loyalty. Referencing specific research findings, Beemer and Shook examine the obstacles that too often distract a company's focus from its most important task--providing preeminent service and creating a unique customer experience. The authors then supply fourteen workable solutions to ensure the return of customers time and time again, including: \u003c\/p\u003e\u003cul\u003e \u003cli\u003e Instill the importance of customer service in every employee\u003c\/li\u003e\n\u003cli\u003e Use a \"small-town\" approach to meeting customers' needs no matter how big your company is\u003c\/li\u003e\n\u003cli\u003e Develop a unique identity your customers will seek out\u003c\/li\u003e\n\u003cli\u003e Maintain a focus on the customer before, during, and after the sale\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSuccess in retail, service, manufacturing, or any other business always boils down to the customer experience. Beemer and Shook use in-depth interviews with high-level managers from such companies as Chubb, NetJets, Edward Jones, Lexus, Johnson \u0026amp; Johnson, and Four Seasons Hotels to illustrate the best ways for creating exceptional customer service. \u003ci\u003eThe Customer Rules\u003c\/i\u003e gives you the tools you'll need to become the undisputed leader in your industry.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e C. Britt Beemer, Robert L. Shook\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0071603654\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780071603652\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/01\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 352\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.26h x 6.30w x 1.18d","brand":"C. Britt Beemer","offers":[{"title":"Hardcover","offer_id":44056614764799,"sku":"9780071603652","price":44.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_06253d92-e556-46fc-a861-987f4339c1ab.jpg?v=1685042294","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-customer-rules-c-britt-beemer-9780071603652","provider":"WR Book House","version":"1.0","type":"link"}