{"product_id":"the-customer-science-handbook-alexander-chernev-9781936572885","title":"The Customer Science Handbook","description":"\u003cp\u003eCreating impactful customer experiences is at the core of a company's business model. However, the principles behind it are often misunderstood and driven by intuition rather than grounded in scientific knowledge. The Customer Science Handbook provides a systematic, powerful, and practical approach to designing transformative customer experiences.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBuilding on decades of research from psychology, behavioral economics, and marketing, this book offers insights into the forces that shape customer behavior. It reveals proven principles employed by leading marketing companies and demonstrates how to systematically design and implement impactful customer strategies that deliver results.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe Customer Experience Canvas presented in this book outlines the key aspects of the customer experience to help you develop strategies to manage it. From triggering dormant needs and engaging customers to designing impactful consumption experiences and building loyalty, this book demonstrates how to create enduring customer value.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Alexander Chernev\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1936572885\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781936572885\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cerebellum Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/25\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.56lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.25h x 7.50w x 0.69d","brand":"Alexander Chernev","offers":[{"title":"Hardcover","offer_id":46825969221887,"sku":"9781936572885","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6ff3e5c1-8e17-4020-a98c-127d8bf3ef07.jpg?v=1746074171","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-customer-science-handbook-alexander-chernev-9781936572885","provider":"WR Book House","version":"1.0","type":"link"}