{"product_id":"the-cw-comes-of-age-ashley-lynn-carlson-9781476682112","title":"The Cw Comes of Age: Essays on Programming, Branding and Evolution","description":"\u003cp\u003e Often overlooked in the history of broadcast television, The CW became a top-rated cable network in primetime during the mid-2000s, at a moment when many critics predicted the death of the medium. Launched as a joint venture and successor to The WB and UPN, The CW focused programming on an 18 to 34-year-old, predominantly female audience and soon won over viewers with shows like \u003ci\u003eGossip Girl\u003c\/i\u003e, \u003ci\u003eJane the Virgin\u003c\/i\u003e and the DC Arrowverse franchise. Nimbly adapting to the streaming services era, the network has strengthened new series development and its innovative distribution system. This collection of new essays examines The CW's business model, marketing strategies and most popular series. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ashley Lynn Carlson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1476682119\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781476682112\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McFarland \u0026amp; Company\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/28\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 301\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.82h x 5.83w x 0.87d","brand":"Ashley Lynn Carlson","offers":[{"title":"Paperback","offer_id":43945517678847,"sku":"9781476682112","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_9455da46-5633-409d-8a22-6a5c433f65a1.jpg?v=1681508677","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-cw-comes-of-age-ashley-lynn-carlson-9781476682112","provider":"WR Book House","version":"1.0","type":"link"}