{"product_id":"the-data-asset-tony-fisher-9780470462263","title":"The Data Asset: How Smart Companies Govern Their Data for Business Success","description":"\u003cp\u003eAn indispensable guide that shows companies how to treat data as a strategic asset\u003c\/p\u003e \u003cp\u003eOrganizations set their business strategy and direction based on information that is available to executives. \u003ci\u003eThe Data Asset\u003c\/i\u003e provides guidance for not only building the business case for data quality and data governance, but also for developing methodologies and processes that will enable your organization to better treat its data as a strategic asset.\u003c\/p\u003e \u003cp\u003ePart of Wiley's SAS Business Series, this book looks at Business Case Building; Maturity Model and Organization Capabilities; 7-Step Programmatic Approach for Success; and Technologies Required for Effective Data Quality and Data Governance and, within these areas, covers\u003cbr\u003e \u003c\/p\u003e \u003cul\u003e \u003cli\u003eRisk mitigation\u003c\/li\u003e \u003cli\u003eCost control\u003c\/li\u003e \u003cli\u003eRevenue optimization\u003c\/li\u003e \u003cli\u003eUndisciplined and reactive organizations\u003c\/li\u003e \u003cli\u003eProactive organizations\u003c\/li\u003e \u003cli\u003eAnalysis, improvement, and control technology\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWhether you're a business manager or an IT professional, \u003ci\u003eThe Data Asset\u003c\/i\u003e reveals the methodology and technology needed to approach successful data quality and data governance initiatives on an enterprise scale.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Tony Fisher\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0470462264\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780470462263\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/01\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.20w x 1.00d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eScitech Book News\u003c\/i\u003e 09\/01\/2009 pg. 27","brand":"Tony Fisher","offers":[{"title":"Hardcover","offer_id":44149548384511,"sku":"9780470462263","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_35aec14c-e535-4565-8062-6a864e82af66.jpg?v=1688457264","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-data-asset-tony-fisher-9780470462263","provider":"WR Book House","version":"1.0","type":"link"}