{"product_id":"the-death-of-propaganda-michael-best-9788799494903","title":"The Death of Propaganda","description":"B2B buyer behavior has changed - now it's your turn. B2B buyers have changed the way they evaluate and purchase goods and services-yet most B2B suppliers still approach their markets with hyped-up, propaganda-like messages. The challenge now is for such companies to move from spouting propaganda to establishing credibility. From the role of salesperson to that of a customer advocate. And from broadcasting self-recommendations toward a more powerful model where people recommend the company and its products to their peers. The Death of Propaganda presents Three Voices(TM) strategy, a step-by-step recipe for meeting this challenge via three distinct modes of stakeholder engagement: Voice of Company; Voice of Industry; and Voice of Customer. All three Voices need to be integrated into top-level business strategy, and incorporated into marketing and communication plans to fully address the needs of the new breed of B2B buyer.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michael Best,Jonathan Winch,David Hoskin\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 8799494906\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9788799494903\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Eye for Image APS\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/22\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 226\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.71lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.48d","brand":"Michael Best","offers":[{"title":"Paperback","offer_id":48446515347711,"sku":"9788799494903","price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9b07a4fb-38f2-4729-ae9d-03da143f0f86.jpg?v=1777225150","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-death-of-propaganda-michael-best-9788799494903","provider":"WR Book House","version":"1.0","type":"link"}