{"product_id":"the-deep-service-revolution-ian-howlett-9781916056848","title":"The Deep Service Revolution: Serve more, sell more!","description":"\u003cp\u003e\u003cb\u003eSell more without selling harder!\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn today's increasingly commoditised marketplace, where AI eats up jobs and competitors undercut on price, how can your business stand out? The answer isn't more advertising or desperate discounting-it's serving your customers at a deeper level than they've ever experienced before.\u003c\/p\u003e\u003cp\u003eIan Howlett's groundbreaking Deep Service philosophy transforms how businesses like yours approach customer relationships. Drawing on 25 years of experience in aviation, telecoms, healthcare and more, the author reveals how truly understanding your customers' needs-functional, experiential, emotional, relational, and transformational-creates unshakeable loyalty and sustainable profit.\u003c\/p\u003e\u003cp\u003eThis revolutionary book isn't just another business theory. It's a practical blueprint for transforming your company into a profit-making machine by: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUnderstanding the five layers of Deep Service that create genuine customer connection and loyalty\u003c\/li\u003e\n\u003cli\u003eBuilding processes that inspire trust and word-of-mouth recommendations\u003c\/li\u003e\n\u003cli\u003eCreating pathways that naturally lead to higher-value purchases\u003c\/li\u003e\n\u003cli\u003eDifferentiating your business through \"Soul Signals\" that competitors can't replicate\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhether you run a small local business or lead teams in a multinational corporation, \u003ci\u003eThe Deep Service Revolution\u003c\/i\u003e offers practical techniques you can put in place \u003ci\u003etoday\u003c\/i\u003e.\u003c\/p\u003e\u003cp\u003eThe marketplace has changed forever. Shallow service is a death sentence. Only those who serve deeper will thrive.\u003c\/p\u003e\u003cp\u003eStop chasing new customers. Start maximising the value of the ones you already have.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ian Howlett\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1916056849\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781916056848\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Howlett and Company Ltd\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/14\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 160\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.49lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.37d","brand":"Ian Howlett","offers":[{"title":"Paperback","offer_id":48241551900927,"sku":"9781916056848","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1200df69-9af8-4c53-82f1-0547f79a2b29.jpg?v=1772654934","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-deep-service-revolution-ian-howlett-9781916056848","provider":"WR Book House","version":"1.0","type":"link"}